Chiraag Mittal

Marketing Department


  • M.S. 2011
    Family and Consumer Sciences, University of Arizona

  • B.S. 2006
    Electrical and Computer Engineering, Ohio State University


  • Childhood Environments and Consumer Behavior
  • Financial and Health Decision Making
  • Scarcity and Socioeconomic Status

Selected Works

  • Mittal, Chiraag and Vladas Griskevicius, “Silver Spoons and Platinum Plans: How Childhood Environment Affects Adult Healthcare Decisions,” Conditionally Accepted at the Journal of Consumer Research.
  • Mittal, Chiraag, Vladas Griskevicius, Jeffry A. Simpson, Sooyeon Sung, and Ethan Young (2015), “Cognitive Adaptations to Stressful Environments: When Childhood Adversity Enhances Adult Executive Function,” Journal of Personality and Social Psychology, forthcoming.
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  • Mittal, Chiraag and Vladas Griskevicius (2014), “Sense of Control Under Uncertainty Depends on People's Childhood Environment: A Life History Theory Approach,” Journal of Personality and Social Psychology, 107 (4), 621 – 37.
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  • Mittal, Chiraag, Vladas Griskevicius, and Bruce J. Ellis. (2013), “Life History Theory and Consumer Behavior,” In S. Preston, M. Kringelbach, and B. Knutson (Eds), Interdisciplinary Science of Consumption, Cambridge, MA: The MIT Press.