Carlos Torelli

Associate Professor


  • PhD Business Administration 2007
    Marketing University of Illinois at Urbana-Champaign

  • Master in Business Administration 1997
    Marketing Marquette University

  • Master in Business Engineering 1993
    Finance Simon Bolivar University

  • Bachelor of Civil Engineering 1986
    Andres Bello Catholic University


  • Global branding
  • Cross-cultural consumer behavior
  • Self-regulation
  • Persuasion

Selected Works

Current Activities

Current Research

  • Examples of my current research includes the following: (1) Investigation of the cultural patterning in the determinants of status and of the injunctive norms that people apply to power-holders; (2) examining ways that marketers can use to counter the negative effects of promoting a CSR message for a luxury brand; (3) investigating consumers' preferences for premium over generic brands as a function of their position in the social hierarchy, their power distance beliefs, and the product type; (4) analyzing gender-based patterns in conceptualizations of power; and (5) exploring the sacred aspect of consumption practices in different cultures.
3-213 Carlson School
Curriculum Vitae (136.5 KB)

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