Campuses:

Faculty Expertise

Research in marketing at the Carlson School is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at the Carlson School possess a prescient and sharp understanding of the vital issues and trends shaping our field.

Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public RadioThe Wall Street Journal, and the BBC.

Advertising

Analytical and Behavioral Modeling

Analytical and Behavioral Modeling

Behavioral modeling in marketing - Associate Professor Tony Cui

Development of empirical models for dynamic choice processes - Assistant Professor Rachel Shacham

Empirical modeling in marketing - Assistant Professor Linli Xu

Brands and Brand Management

Brands and Brand Management

Senior Lecturer Jay Lipe

Brand concept maps - Professor Barbara Loken

Brand equity and brand extensions - Professor Deborah Roedder John

Branding

  • Professor Rohini Ahluwalia
  • Professor Michael J. Houston
  • Professor Deborah Roedder John
  • Professor Barbara Loken
  • Professor Akshay R. Rao
  • Associate Professor Carlos Torelli
  • Assistant Professor Maria Ana Vitorino

Private labels and store brands - Professor Mark E. Bergen

Business to Business Markets

Business to Business Markets

Professor Mark E. Bergen

Senior Lecturer Jay Lipe

Industrial marketing - Professor George John

Cognitive Neuroscience

Cognitive Neuroscience

Professor Akshay R. Rao

Competition

Competition

Competitive strategies

  • Professor Mark E. Bergen
  • Associate Professor Tony Cui
  • Professor Akshay R. Rao
  • Assistant Professor Linli Xu

Conspicuous Consumption

Conspicuous Consumption

Associate Professor Vladas Griskevicius

Consumer Behavior

Consumer Behavior

Professor Michael J. Houston

Professor Deborah Roedder John

Professor Barbara Loken

Professor Joan Meyers-Levy

Children's consumer behavior - Professor Deborah Roedder John

Consumer information processing and psychology - Professor Joan Meyers-Levy

Consumer psychology

  • Professor Rohini Ahluwalia
  • Professor Barbara Loken

Consumer search - Assistant Professor Maria Ana Vitorino

Judgment and decision making - Professor Akshay R. Rao

Motivation and emotion - Associate Professor Vladas Griskevicius

Negative information effects in the marketplace - Professor Rohini Ahluwalia

Cross-Cultural Consumer Behavior

Cross-Cultural Consumer Behavior

Professor Michael J. Houston

Associate Professor Carlos Torelli

Cultural effects in marketing

  • Professor Akshay R. Rao
  • Professor Michael J. Houston

Consumer Spending and Money Perceptions

Consumer Spending and Money Perceptions

Problems with spending - Professor Kathleen D. Vohs

Psychology of money - Professor Kathleen D. Vohs

Consumer Wellness

Consumer Wellness

Dieting and disordered eating - Professor Kathleen D. Vohs

Drivers of vice consumption - Assistant Professor Rachel Shacham

Encouraging healthy eating - Assistant Professor Joseph P. Redden

Health promotion - Professor Barbara Loken

Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs

Distribution Channels

Distribution Channels

Professor Mark E. Bergen

Associate Professor Tony Cui

Professor George John

Evolutionary Psychology and Biology

Evolutionary Psychology and Biology

Associate Professor Vladas Griskevicius

Gender and Diversity Issues

Gender and Diversity Issues

Gender differences

  • Professor Joan Meyers-Levy
  • Associate Professor Vladas Griskevicius

Gender differences in information processing - Professor Joan Meyers-Levy

Gray Markets

Gray Markets

Professor Mark E. Bergen

High-Tech Marketing

High-Tech Marketing

Professor George John

International Marketing

International Marketing

Global branding - Associate Professor Carlos Torelli

Global marketing and branding

  • Professor Michael J. Houston
  • Professor Akshay R. Rao

Legal Topics

Legal Topics

Marketing of intellectual property - Professor George John

Regulation - Assistant Professor Maria Ana Vitorino

Trademarks

  • Professor Barbara Loken
  • Professor Akshay R. Rao

Marketing-Operations Interfaces

Marketing-Operations Interfaces

Associate Professor Tony Cui

Marketing Strategy/Planning

Marketing Strategy/Planning

Marketing strategy

  • Professor Mark E. Bergen
  • Professor Akshay R. Rao
  • Senior Lecturer Jay Lipe

Ways to reduce the effects of satiation (boredom) - Assistant Professor Joseph P. Redden

Product Development

Product Development

Senior Lecturer Jay Lipe

Effects of product variety on serving sizes and consumption - Assistant Professor Joseph P. Redden

Entry strategies - Assistant Professor Maria Ana Vitorino

Maximizing liking (without changing the product) - Assistant Professor Joseph P. Redden

New products - Assistant Professor Rachel Shacham

Pricing Strategies

Pricing Strategies

Pricing

  • Professor Mark E. Bergen
  • Associate Professor Tony Cui
  • Professor Akshay R. Rao
  • Assistant Professor Maria Ana Vitorino

Gas prices - Professor Akshay R. Rao

Retail Marketing

Retail Marketing

Professor Michael J. Houston

Self-Processing

Self-Processing

Self-regulation

  • Associate Professor Carlos Torelli
  • Professor Kathleen D. Vohs

Self-processes such as self-esteem - Professor Kathleen D. Vohs

Social Influence and Persusion

Social Influence and Persusion

Persuasion

  • Associate Professor Carlos Torelli
  • Professor Rohini Ahluwalia

Social influence and social norms - Associate Professor Vladas Griskevicius

Sustainability and Green Marketing

Sustainability and Green Marketing

Associate Professor Vladas Griskevicius

Professor Akshay R. Rao

Visual Marketing

Visual Marketing

Professor Joan Meyers-Levy

Media Inquiries

For media inquiries, contact Steve Rudolph at 612-624-8770 or skr@umn.edu.