Campuses:

Faculty Expertise

Research in marketing at the Carlson School is thought-provoking and influential. In the past decade our professors have ranked among the top cited in the nation. Provocative topics ranging from how to define "green" to how to establish fair pricing strategies are framing the conversation for national and international media. Sought out for expert opinions, new insights, and predictions for "what's next," the marketing faculty at the Carlson School possess a prescient and sharp understanding of the vital issues and trends shaping our field.

Carlson faculty are go-to experts for highly respected news organizations like The Economist, The New York Times, BusinessWeek, TIMEmagazine, National Public RadioThe Wall Street Journal, and the BBC.

Advertising

Analytical and Behavioral Modeling

Analytical and Behavioral Modeling

Behavioral modeling in marketing - Associate Professor Tony Cui

Empirical modeling in marketing - Assistant Professor Linli Xu

Brands and Brand Management

Business to Business Markets

Business to Business Markets

Cognitive Neuroscience

Cognitive Neuroscience

Competition

Conspicuous Consumption

Consumer Behavior

Consumer Behavior

Cross-Cultural Consumer Behavior

Consumer Spending and Money Perceptions

Consumer Spending and Money Perceptions

Problems with spending - Professor Kathleen D. Vohs

Psychology of money - Professor Kathleen D. Vohs

Consumer Wellness

Consumer Wellness

Dieting and disordered eating - Professor Kathleen D. Vohs

Encouraging healthy eating - Associate Professor Joseph P. Redden

Health promotion - Professor Barbara Loken

Heterosexual sexual relations as predicted by economic principles - Professor Kathleen D. Vohs

 

Distribution Channels

E-Commerce

E-Commerce

Online auctions - Assistant Professor Yi Zhu

Evolutionary Psychology and Biology

Evolutionary Psychology and Biology

Gender and Diversity Issues

Gender and Diversity Issues

Gender differences

Gender differences in information processing - Professor Joan Meyers-Levy

Gray Markets

High-Tech Marketing

High-Tech Marketing

International Marketing

International Marketing

Legal Topics

Legal Topics

Marketing-Operations Interfaces

Marketing-Operations Interfaces

Marketing Strategy/Planning

Marketing Strategy/Planning

Marketing strategy

Ways to reduce the effects of satiation (boredom) - Associate Professor Joseph P. Redden

Media

Media

Product Development

Product Development

Senior Lecturer Jay Lipe

Effects of product variety on serving sizes and consumption - Associate Professor Joseph P. Redden

Entry strategies - Assistant Professor Maria Ana Vitorino

Maximizing liking (without changing the product) - Associate Professor Joseph P. Redden

Pricing Strategies

Retail Marketing

Self-Processing

Self-Processing

Social Influence and Persusion

Social Influence and Persusion

Sustainability and Green Marketing

Visual Marketing

Visual Marketing

Media Inquiries

For media inquiries, contact Steve Rudolph at 612-624-8770 or skr@umn.edu.