Steve Goodyear started as the Director of the Institute for Research in Marketing, an integral part of the Carlson School of Management, in September 2015. As Institute Director, he manages an enterprise responsible for integrating the research programs of the Carlson School with those of local and national organizations engaged in progressive marketing research programs. In addition, Goodyear teaches marketing courses as an adjunct faculty member in the undergraduate and graduate programs of the Carlson School. He also serves as a faculty lead for the Carlson Global Institute delivering international programs for MBA students.
Ashley F. Dziuk
Ashley F. Dziuk became the program coordinator of the Institute for Research in Marketing at the Carlson School of Management in February 2012. In this position, Dziuk draws on her nonprofit marketing and event planning background to work with academics, executives, and the national and international media to support and promote cutting-edge research. Prior to the Carlson School, she was the community programs coordinator at the Chippewa Valley Museum in Eau Claire and had been the marketing and special events coordinator at the Eau Claire Regional Arts Center. She has a bachelor's degree in journalism and women's studies from the University of Wisconsin-Eau Claire.