Advisory Board Bios
Kenneth Greer is a change agent, trend visionary, technology geek and creative spark. He’s known as the “go to guy” for big ideas. Ken’s one-of-a-kind combination of creative and strategic marketing skills has been the driving force behind the transformation of both consumer and business-to-business enterprises. Ken holds a Master’s Degree from Stanford University and is nationally recognized for innovative thinking and a unique ability to create compelling brand value. In addition to his duties as Chief Marketing Officer, Kenneth Greer is the President of Augeo+Greer, a Brand Strategy and Communications Design Agency.
Dave Van Horne has over 20 years of experience working in the medical device industry. He has held positions of increasing responsibility since 1995 at Boston Scientific Corporation (BSX), a medical device market leader. Throughout his tenure with Boston Scientific he has amassed marketing, sales, and new business development experience in both the Peripheral and Cardiology division. Currently, Dave serves as the Vice President of Global Marketing, Peripheral Interventions Division. Dave spent 10 years of his childhood in Latin America and is fluent in Spanish. He currently resides in Minnesota with his wife and children.
Paul Hillen was appointed the position of Vice President of Global Marketing for Cargill in December of 2011. He has responsibility for managing and building Cargill's brand globally, and for building the marketing capability and services in Cargill. This appointment is in addition to his other role of Global Growth Leader for Cargill's Food Ingredients and Systems businesses. In this role, he is responsible for the global growth portfolio, innovation system deployment and execution, and marketing capability for Cargill's $35 Billion food ingredient and systems businesses, including consumer packaged goods and foodservice.
Hillen currently chairs Cargill's corporate Marketing Council; and is a faculty member of the Cargill Marketing Academy and the Cargill High Performance Leadership Academy. He also sits on the University of Chicago Booth Business School's Advisory Board for the Kilt's Center for Marketing. He is a regular guest lecturer at the University of Chicago (Booth), Georgia Tech, and University of Minnesota (Carlson) schools of business.
Hillen previously held the position of President of the Cargill Food Systems Business Unit and the position of Vice President of Marketing for Cargill's Food Ingredient and Systems Businesses. He joined Cargill in 2001, as the Vice President of Marketing and Sales for the Food System Design businesses. Prior to joining Cargill, Hillen spent 15 years at Procter and Gamble. At P&G, he held positions in sales, sales management, brand management and general management, leading the beverage business just prior to joining Cargill. He worked on the Folgers, Millstone, Crisco, Hawaiian Punch, Sunny Delight and Pringles brands, among others while at P&G; and ran P&G's soft drink bottling business.
Hillen recently served on the board of directors of Integrated Bakery Resources, Inc., and has served on other non-profit and for-profit boards in the past.
Steve Lauring is vice president of Customer Insights for Ecolab Inc., the global leader in water, hygiene and energy technologies and services that provide and protect clean water, safe food, abundant energy and healthy environments. Ecolab’s 44,000 employees deliver comprehensive programs and services to the food, energy, healthcare, hospitality and industrial markets in more than 170 countries. Steve leads Ecolab’s global customer insights function in support of corporate and business unit strategies and objectives. Prior to joining Ecolab in 2010, Steve was senior director, consumer insights, at Con Agra Foods. In this role, he led the research program for the company’s snacks portfolio of major brands.
Prior to ConAgra, Steve was director, customer insights at General Mills/Pillsbury where his work on the Progresso brand won an Ogilvy award in 2000 for excellence in advertising research. Steve also led the marketing analytics team for the company, where he implemented a proprietary modeling capability. Steve also has held research positions at Kraft Foods, Land O’Lakes and Hormel Foods. Active in industry locally, Steve serves on the University of Minnesota- Duluth Labovitz School of Business alumni board and is an industry advisor to the Labovitz ReMap program (marketing analytics). He also is a member of the Carlson School Institute for Research in Marketing.
Steve holds a bachelor’s degree in economics from the University of Minnesota-Duluth and a master’s in business from the University of Wisconsin-Madison.
David Euson, Vice President, Marketing & Sales for G&K Services, is a customer-driven marketing, sales, and business unit executive with extensive leadership experience. He has a strong track record of growing revenue, market share, and profits in highly competitive businesses and is responsible for leading G&K's marketing and sales organizations.
Prior to joining G&K in 2010, Euson was Vice President and General Manager for Jostens, Inc., a leading provider of achievement and affiliation products. He has also served as Vice President, Brand Marketing for Carlson Hotels Worldwide, a leading global hospitality enterprise and Vice President, Consumer Solutions, for Carlson Marketing Worldwide, one of the largest marketing agencies in the United States. Euson has spent over 15 years building his sales and marketing expertise in a number of senior positions with increasing responsibility at Ecolab, PepsiCo and General Mills.
Dan Peterson is Director, Corporate Marketing Insight for Land O’Lakes, Inc., the second-largest cooperative in the nation with approximately 9,500 employees and sales of nearly $15 billion. Land O’Lakes is number 218 on the Fortune 500, and does business in all 50 states and more than 60 countries. It is a leading marketer of a full line of dairy-based consumer, foodservice and food ingredient products across the United States; serves its international customers with a variety of food and animal feed ingredients; and provides farmers and ranchers with an extensive line of agricultural supplies (feed, seed, and crop protection products) and services.
Dan leads the marketing insights team across the Land O’Lakes portfolio with responsibility for custom and syndicated marketing research including return of marketing spend, emerging consumer trends, new product innovation, brand health measurement and the customer journey.
Prior to joining Land O’Lakes in 2008, Dan held positions with General Mills, TNS, Markettools, and Campbell-Mithun. In addition, Dan spent two years managing a non-profit organization providing educational, medical and poverty relief to the Democratic Republic of the Congo.
Dan received his Bachelor’s degree in Psychology with a statistics concentration from the University of St. Thomas.
David Mucha is Vice-President of Strategic Insights Group at United Healthcare, the commercial division of United Health Group, a Fortune 25 company serving over 70 million Americans with diversified health and well-being services.
Mucha has been at United Healthcare since 2004 and has responsibility for all primary market research related to campaign management, brand equity measurements, customer satisfaction and loyalty tracking systems, customer retention and acquisition modeling, growth strategies, new product development and launches, and advertising effectiveness.
Mucha has previously held similar positions with Fortis Financial Group and The Pillsbury Company; he also has twelve years of experience as a market research consultant.
Mucha is a member of the American Marketing Association and an active member at the Northfield MN Historical Society. He received his BA in economics from Saint Norbert College and his MBA from the University of St. Thomas.
Eric has more than 20 years’ experience managing crisis communication, community relations and public affairs projects for clients across multiple industries.
Eric leads Weber Shandwick’s work for the U.S. Army in support of the recruitment marketing and advertising campaign. The team supports the Army’s recruiting mission through grassroots community outreach, national event support, strategic media relations, multicultural outreach and social media initiatives. In his role as the Client Relationship Leader, Eric has counseled Army recruiting leadership on a number of issues and crises that could impact recruiting efforts.
Eric also directs the agency’s work for a number of public affairs and crisis accounts including, BAE Systems, Dairy Management Inc., Prairie Island Indian Community, Manitoba Hydro and Mall of America.
During his 21 years at Weber Shandwick, Eric has worked on a variety of issues and crises for clients including labor disputes; accidental deaths and injuries; fires and damage to property; food contamination; sick building syndrome; workplace violence; gang and criminal activity; concerns about terrorism; litigation support; and school shootings.
For more than 10 years, Eric has led crisis readiness trainings for the U.S. Dairy industry, focusing on food safety issues, animal health threats and agroterrorism attacks. He’s also led similar trainings for clients in the retail and commercial development industries.
Eric’s crisis work also extends internationally through his work with the U.S. Dairy Export Council. Previously, he served as global account director for the Northwest Airlines account, with an emphasis on managing the crisis communication efforts of Weber Shandwick’s international agencies.
Eric has worked with Mall of America, the largest retail and entertainment complex in the United States, since its grand opening in 1992. He has helped manage communications during a number of emergencies, crises and issues and led award-winning community outreach programs. His other work has included leading award-winning public affairs programs for tribal governments around environmental and energy issues, as well as tribal gaming associations highlighting the benefits of Indian gaming.
Prior to joining Weber Shandwick, Eric was a television reporter and anchor. Eric began his career as a radio reporter. Eric has a bachelor’s degree in journalism from the University of Minnesota.
During a 25-year career in retail financial services, James S. Henney has held a series of marketing, product management and research management positions supporting a wide spectrum of businesses, including retail banking, mortgage, small business and wholesale banking.
Currently, he is Senior Vice President of the Enterprise Customer Insights group for Wells Fargo Bank. Reporting directly to the bank's CMO, his organization's main areas of focus are research and analysis on the company's brand and advertising programs, ethnic marketing, the customer experience and the creation of customer loyalty, integrated product offerings, and competitive intelligence.
Prior to joining Wells Fargo, Henney spent almost 15 years with Bank of America in both Seattle and San Francisco, where he was responsible for managing several customer research and analytic teams. Previous to relocating to San Francisco with Bank of America, he was the Research Director for Citibank's Mortgage business.
Henney studied for his PhD and completed his MBA at the University of Washington, in Seattle.
Chris is also very active in the industry and community. He currently serves on the Superior International Industries board of directors, the Brand Activation Association board of directors, as a curator to the Direct Marketing Association, the Minneapolis Downtown Council board of directors, the Minneapolis Club Board of Governors, and is a Board Director for Circle Urban Ministries in Chicago. When Chris isn’t leading the team at YA, he’s still pursuing his childhood dream of becoming a shortstop for the Chicago Cubs and wannabe golfer. Outside of these dreams, he enjoys gardening and traveling. Chris has been to more than 50 countries, but never to Italy – he admits, he needs to fix that… fast!