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About the Institute

Carlson School's interdisciplinary approach to marketing brings creative new ideas into focus with research that's not only rigorous, it's timely and relevant. The Institute for Research in Marketing helps disseminate this research into the wider community, providing both a venue and support for dialogue.

The Institute helps Carlson School marketing faculty generate thought-provoking insights about companies, consumers, and communities, and practitioners and policy-makers seek out our faculty's cutting-edge marketing insights and apply their findings to real-world problems. Academic peers and students alike benefit from these insights.

We build enduring relationships with practitioners that lead to the real-world adoption of our faculty members' research. We reach out to marketing executives, government officials, students, alumni, and the press through conferences, a speaker series, an extensive web presence, numerous meetings throughout the year, the commissioning of topical white papers.