: Institute for Research in Marketing
The Institute for Research in Marketing leverages the expertise of the Carlson School's world class marketing faculty and an advisory board of practitioners from leading corporations to foster rigorous and relevant research that improves the science and practice of marketing. The Institute provides a forum for dialogue among marketing scholars, practitioners, policymakers, and students.
Unlike many academics, Professor Akshay Rao worked in the corporate world after receiving his MBA. From managing sales people to making pricing, branding, and technology decisions, Rao was left feeling they often did a poor job - operating out of instinct and industry lore, rather than "science."
Two Marketing Profs Named Among Top 40 in World
Professor Kathleen Vohs and Associate Professor Vladas Griskevicius have been selected by Poets & Quants as two of the "40 Most Outstanding B-School Profs Under 40 in the World." To compile its list, Poets & Quants polled business school administration, faculty, students, and alumni for their top picks.
"When Does a Higher Construal Level Increase or Decrease Indulgence? Resolving the Myopia Versus Hyperopia Puzzle," by Prof. Joan Meyers-Levy in the Journal of Consumer Research.
"The Price Had Better Be Right: Women's Reactions to Sexual Stimuli Vary with Market Factors," by Prof.Kathleen Vohs in Psychological Science.
"Conspicuous Consumption, Relationships, and Rivals: Women's Luxury Products as Signals to Other Women," by Assoc. Prof.Vladas Griskevicius in the Journal of Consumer Research.
by Associate Professor Carlos Torelli
by Associate Professor Vladas Griskevicius
Julie Moore is the Senior Vice President Global Marketing and Strategy, Institutional of Ecolab Inc., the world's leading provider of cleaning, food safety and infection prevention products and services. In her current role, Moore is responsible for driving global marketing excellence, Ecolab global brand development, and marketing functional leadership through strategic planning and talent development.
Awards and Grants
- HBES Early Career Award for Distinguished Scientific Contribution - Assoc. Prof. Vladas Griskevicius
- National Natural Science Foundation of China Grant - Assoc. Prof. Tony Cui
- Carlson School Dean's Small Grant - Assoc. Prof. Carlos Torelli
- National Science Center of Poland Grant - Prof.Kathleen Vohs
- 3M non-Tenured Faculty Grant Award [broken link] - Asst. Prof. Yi Zhu
- Annaliese Maier Research Award - Prof. Kathleen Vohs