Carlson School of Management

MKTG 6082 Brand Management

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

Spring 2014

Section 001 LEC (55128)

  • Days: Tu,Th
  • Time: 09:55 A.M. - 11:35 A.M.
  • Room: CarlSMgmt 1-135

4 credits

Section 090 LEC (55129)

  • Days: M
  • Time: 05:45 P.M. - 09:05 P.M.
  • Room: CarlSMgmt 1-142

4 credits

A-F only; prereq MBA 6210, MBA student

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