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MKTG 6082 Brand Management

Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects.

Spring 13

Section 001 LEC (50242)

Days: M,W
Time: 08:00 A.M. - 09:40 A.M.
Room: CarlSMgmt 1-142
Instructor: Julia A. Van Etten - jvanett@umn.edu

4 credits

Section 090 LEC (50243)

Days: M
Time: 05:45 P.M. - 09:05 P.M.
Room: CarlSMgmt 2-233
Instructor: Deborah Roedder John - djohn@umn.edu

4 credits

Section 091 LEC (51440)

Days: Sa
Time: 12:30 P.M. - 03:50 P.M.
Room: CarlSMgmt 1-135
Instructor: Deborah Roedder John - djohn@umn.edu

4 credits

A-F only; prereq MBA 6210, MBA student

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MKTG 6082 Brand Management

Spring 13

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