MKTG 6051 Marketing Research
Methods for collecting/analyzing data to solve marketing problems. Survey research techniques. Research design, secondary/primary data collection, sample design, data analysis. Application of techniques to marketing problems, marketing research projects.Spring 2014
Section 001 LEC (52951)
- Days: M,W
- Time: 03:45 P.M. - 05:25 P.M.
- Room: CarlSMgmt 1-143
4 credits
Section 060 LEC (56340)
- Days: W
- Time: 05:45 P.M. - 09:05 P.M.
- Room: HMH 1-108
4 credits
A-F only; prereq MBA 6210, MBA student
