MKTG 3040 Buyer Behavior
Application of behavioral sciences to buyer behavior. Perception, attitudes, learning, persuasion, motivation, decision-making, social/cultural influences, managerial implications.Spring 2014
Section 001 LEC (52909)
- Days: Tu,Th
- Time: 09:55 A.M. - 11:35 A.M.
- Room: CarlSMgmt 1-123
4 credits
Section 002 LEC (52908)
- Days: Tu,Th
- Time: 11:50 A.M. - 01:30 P.M.
- Room: CarlSMgmt 1-123
4 credits
A-F; prereq 3001, [3010 or Concurrent registration is required (or allowed) in 3010]; credit will not be granted if credit already received for: Mktg 4040
