ENTR 6021 Preparing and Implementing the Business Plan
Students work collaboratively to develop/implement business plans for a business venture launch via startup or acquisition. Student teams present aspects of their business plan: "elevator pitch," company mission, product/service value prposition, market segmentation, competitive analysis, strategy, marketing plan, financial projections. Students comment on each other's plans.Spring 13
Section 060 LEC (51614)
2 credits
A-F only; prereq MBA student
