Campuses:

Strategic Marketing

Overview

This three-day course will help you understand sources of customer value, focus on strategic target markets, and implement strategies that strengthen customer relationships. You’ll also gain an understanding of marketing efficiency and return on marketing investment.

Dive into Strategic Marketing, and explore the most current developments and best practices in traditional, digital, and social media marketing. You’ll gain practical knowledge and actionable strategic insights to enhance your ability to develop and implement strategies that strengthen customer relationships, accelerate company growth, and enhance shareholder value.

 

Program Date
October 21, 2014 to October 23, 2014
Program times:
8:00 a.m. - 4:30 p.m.
Cost
  • Standard $3,800

Key Benefits

After this high-impact class, you’ll

  • gain deeper understanding of marketing tools and techniques
  • acquire ability to identify market opportunities
  • establish market priorities
  • gain skills to develop digital marketing and social media strategies
  • acquire the ability to increase brand value

During this interactive class, you’ll discuss

  • the three big decisions of strategy
  • sources of competitive advantage and customer value
  • how to create, capture, and communicate value to the right customers
  • how to deliver customer value through experience management
  • social media, word-of-mouth, and interactive marketing as strategic tools
  • challenge and value delivery system performance
  • ways to build and strategically manage brands
  • efficient and effective positioning through marketing communications
  • effective pricing and value capture strategies
  • marketing measurement and return on marketing investment

 

Audience

This course helps top executives develop and execute marketing strategies to give their company a competitive advantage, while delivering strong financial results. Along with adding value to the business, participants will gain the ability to communicate differentiated value to customers, accelerate company growth, and enhance shareholder value.

This course is designed for:

  • general managers
  • vice presidents of marketing
  • marketing directors
  • marketing managers
  • product/brand managers
  • newly appointed leaders who need to make marketing decisions