Pricing for Profitable Decision-Making

Program Dates Program days Program times Cost
February 9, 2016 to February 11, 2016
Tuesday - Thursday 8:00 a.m. - 4:30 p.m.

Delve into the psychology of pricing strategies, while considering the perspective of your customer, competition, and company. 


Carlson professor and noted author Mark Bergen designed our Pricing for Profitable Decision-Making course to help you build strategic pricing capabilities and to discover techniques to fight a price war. This three-day course uncovers the same pricing strategy insights that he’s shared with numerous Fortune 500 companies.

Don’t underestimate the impact of this short course. It’s highly-interactive and chock full of case studies, individual readings, and group discussions. You’ll explore conceptual frameworks and practical applications to analyze pricing from an economic and psychological perspective. Using a template for pricing decisions and practical guidance to formulate strategy, you’ll leave this class prepared to identify the most profitable pricing opportunities and determine pricing sensitivities.

“Very good experience.  I felt the course was a high-quality experience.  Learning with professional peers from different industries gave lots of additional insight.  I love the idea that I come back to the “Carlson community” to further sharpen and hone my skills in pricing!”

Marketing Manager
MLT Vacations (Delta Air Lines)


Key Benefits

After this high-impact class, you’ll be able to:

  • Build strategic pricing capabilities within your company
  • Develop methods to identify the most profitable pricing opportunities
  • Examine current pricing practices with the direction of pricing experts
  • Effectively fight price wars


Managers and executives responsible for setting, recommending, or approving pricing decisions and pricing policy will benefit immensely from this course. This course is tailored to:

  • Vice presidents
  • Directors
  • Marketing, pricing, sales, or finance managers
  • Market researchers
  • Brand and business developers

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