Pricing for Profitable Decision-Making
Carlson professor and noted author Mark Bergen designed our Pricing for Profitable Decision-Making course to help you build strategic pricing capabilities and to discover techniques to fight a price war. This three-day course uncovers the same pricing strategy insights that he’s shared with numerous Fortune 500 companies.
Don’t underestimate the impact of this short course. It’s highly-interactive and chock full of case studies, individual readings, and group discussions. You’ll explore conceptual frameworks and practical applications to analyze pricing from an economic and psychological perspective. Using a template for pricing decisions and practical guidance to formulate strategy, you’ll leave this class prepared to identify the most profitable pricing opportunities and determine pricing sensitivities.
“Very good experience. I felt the course was a high-quality experience. Learning with professional peers from different industries gave lots of additional insight. I love the idea that I come back to the “Carlson community” to further sharpen and hone my skills in pricing!”
MLT Vacations (Delta Air Lines)
After this high-impact class, you’ll be able to:
- Build strategic pricing capabilities within your company
- Develop methods to identify the most profitable pricing opportunities
- Examine current pricing practices with the direction of pricing experts
- Effectively fight price wars
Managers and executives responsible for setting, recommending, or approving pricing decisions and pricing policy will benefit immensely from this course. This course is tailored to:
- Vice presidents
- Marketing, pricing, sales, or finance managers
- Market researchers
- Brand and business developers