Quick, Reliable, and Cost-Effective Insights through DIY Market Research
Generate customer-centric answers for pressing product design, pricing, or marketing decisions -- in days (or even hours) and using nothing more than your keyboard. Today’s DIY market research uses powerful online tools, taps directly into vast consumer networks and provides the insights to underpin your business success. Participants will return to work with a market research action plan, outlining a short-list of critical business decisions/questions for their department/firm and approaches to immediately generate insights.
In this hands-on, interactive program, participants will learn ways to:
- Narrow-in on the most pressing business questions for market research
- Employ today’s powerful online toolkits to access and rapidly gather data
- Apply a range of analytics methods to glean insights
- Connect insights to action and quantify the value add
- Identify and avoid common pitfalls and missteps
Rapid Insights is suitable for marketing, pricing, product design and other professionals interested in generating insights for customer-centric decision making.