OneStop myU

• 30 University undergraduate students

• 4 credits that substitute for Carlson's Marketing 4082 course
• Grading is A-F basis

Prerequisites are MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior.

This program is open to University undergraduate students in good academic standing, with a minimum GPA of 2.75 at the time of application.

Students must also have completed MKTG 3001: Principles of Marketing, MKTG 3010: Marketing Research, and MKTG 3040: Consumer Behavior by the end of Fall Term 2011.

The application process is competitive, and space is limited. Meeting the minimum requirements does not guarantee acceptance.

Milan is the largest metropolitan area in Italy and one of the European Union's key financial and business centers . It ranks among the wealthiest cities in the European Union with major influence on fashion, commerce, business, banking, design, trade and industry. The Piazza Duomo is said to be the oldest shopping mall in the world. Milan has played host to numerous World and European Cup tournaments and is home to the Italian Stock Exchange. The city will host the 2015 Universal Exposition.

As the capital of the region of Tuscany, Florence was one of the most powerful and influential among states during the Renaissance period. Today Florence's economy is based mainly on the service industries such as tourism and manufacturing industries such as textile, metalwork, pharmaceuticals, glass and ceramics, and chemistry and on Florentine craft such as jewelry and embroidery. The top designers of Milan use the textile factories of Florence for the execution of their designs. Being world famous for its art and architecture, the city is also home to a wealth of museums, Brunelleschi’s Duomo, the Ponte Vecchio, the Medici Chapel, and many other well-known landmarks.

The first portion of the program is spent in Milan and students will visit well-established, Italian brand companies. In addition, they will particiapte in an interactive field exercise that covers the art of brand creation. The, after a day for independent exploration, the group travels to Florence for more site visits and cultural activities. The program wraps up in Milan with additional site visits, a course debrief session, and a farewell dinner.

Students stay in conveniently-located hotels and will share a room with one or two classmates of their same gender. Because networking and community-building are key parts of the program, students will not have the option of a single room. Guests are not permitted during the program. Breakfast daily, a welcome dinner, and closing dinner are provided.

These estimates will vary based on student preference and exchange rates. All details subject to change based on economic and international factors. Most financial aid may be applied to study abroad programs.

2012-2013 Tuition for 4 academic credits (included in the 13+ credit tuition plateau. Please see One Stop for more information about tuition rate)	$0
Program Fee (including international airfare between Minnesota and Italy, transportation from Milan to Florence, hotels, program events, two group meals, transportation, and international health insurance*)	$5,000
International and domestic airfare	$0
Hotel Accommodation (including daily breakfasts)	$0
Passport and Photos**	$145
Textbooks	$200
Essential Daily Living Expenses (local transportation, incidentals, internet, laudnry, etc.)	$400
Meals (lunches and dinners not included in the Program Fee)	$400
Total	$6,145

*Students should also maintain their U.S.-based health insurance plan while abroad.

**Non-U.S. passport holders need to check with the Embassy of Italy on the visa application procedures and costs.

 

Most financial aid may be applied to study abroad. University of Minnesota students are eligible for education abroad scholarships. See Costs & Billing for additional information on financial aid and scholarships.

To apply, please visit the Apply page. Students will be charged a $50 application fee.

The application cycle will start on September 1 and the priority deadline is October 1. Application for programs that do not fill by the priority deadline will be accepted on a rolling basis until full.

Students will be informed of their status within 4 weeks of the application deadline.