Campuses:

Marketing

Marketing is concerned with the flow of goods and services through the economy and the distribution of industrial and consumer goods. Job opportunities in marketing include marketing research, advertising, manufacturing sales, wholesale sales, retail sales, retailing buying, and many others.

A foundation in marketing includes both a formal education and out of class experiences. In addition, an outgoing personality, the ability to communicate clearly and persuasively, a competitive spirit, and sensitivity in dealing with people are helpful traits in this field.

Major Curriculum

MAJOR CORE CURRICULUM - 24 CREDITS

CourseCreditsTitle & Additional Information
MKTG 30104Marketing Research (prereq: MKTG 3001 and SCO 2550 or equivalent statistics course)
MKTG 30404Buyer Behavior (prereq: MKTG 3001 and MKTG 3010 or concurrent enrollment)
MKTG 4080W4Marketing Strategy (Senior Capstone) (prereq: MKTG 3010, MKTG 3040 and 12 credits of marketing electives)

*MKTG 4080W is required of all students who entered the school in Fall 2011 or later and strongly recommended for all students who started earlier.

PLUS 12 CREDITS CHOSEN FROM THE FOLLOWING:

CourseCreditsTitle & Additional Information
MKTG 40304Sales Management (prereq: MKTG 3010 and MKTG 3040)
MKTG 40504Integrated Marketing Communications (prereq: MKTG 3010 and MKTG 3040)
MKTG 40604Marketing Channels (prereq: MKTG 3010 and MKTG 3040)
MKTG 4082W4Brand Management (prereq: MKTG 3010 and MKTG 3040)
MKTG 4092H2Globalization, Culture, and Brands (prereq: MKTG 3001)

Please note that all classes are not offered every semester. Please check the class schedule on OneStop for details.

 

Minor Curriculum

MINOR CORE CURRICULUM - 12 CREDITS

CourseCreditsTitle & Additional Information
MKTG 30104Marketing Research (prereq: MKTG 3001 and SCO 2550 or equivalent statistics course)
MKTG 30404Buyer Behavior (prereq: MKTG 3001 and MKTG 3010 or concurrent enrollment)
Plus 4 additional credits from the major coursework list.

 

Career

Marketing professionals may work in sales careers where they build relationships with customers and clients, understand how to price products, research competitors, and present information to customers to persuade them to buy. Other marketing professionals may specialize in brand management where they create, manage, and promote a specific brand or product line. They must know why consumers buy the things they do, what types of advertising is effective, and who the target market is. Another category of marketing professionals focuses on market research where conducting surveys, researching buying trends, and studying the effectiveness of advertising campaigns is typical.

Learn more about Marketing:

Typical Careers for Marketing Majors:

  • Sales Representative
  • Retail Buyer/Merchant
  • Market Researcher
  • Advertising Account Representative
  • Brand Coordinator/Manager
  • Product Planner
  • Business Analyst
  • Customer Relationship Manager 
  • Public Relations Associate
  • Event Planner
  • Promotions Manager
  • Real Estate Agent

Companies that Hire Marketing Majors

  • Almost every organization (corporate, non-profit, and government) which produces either goods or services, employs marketing majors to provide market research, strategy, and sales.
  • Pharmaceutical manufacturers such as Merck, Johnson & Johnson, Glaxo SmithKline, and AstraZeneca hire sales representative/account managers.
  • Consumer packaged goods (CPG) manufacturers such as General Mills, Nestle, and PepsiCo hire for account management positions and limited marketing analyst and event /promotions management positions.
  • Advertising firms such as Campbell-Mithun, Carmichael Lynch, and Colle-McVoyhire marketing majors for account management and media planning.

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