Recent Dissertation Titles

  • "The "Shadow of the Future" in Procurement Auctions" Xiaolin Li (2015)
  • "The Dark Side of Luxury Consumption: Psychological and Social Consequences of Using Luxury Goods" Yajin Wang (2015)
  • "Attention Everyone...This is Important: Attention Mindsets and the Prioritization of Changeable Stimuli," Ryan Rahinel (2014)
  • "Nostalgia, Wealth, and Health," Jannine Lasaleta (2013)
  • "The Effect of Construal Level on Consumers' Anticipations Involving Ethical Behavior," Nelson Amaral (2013)
  • "Two Essays on the Effect of Social Norms on Marketing Actions," Paola Mallucci (2013)
  • "Does Modality in which a Message is Communicated Matter? How Consumers Represent & Integrate Alternative Types of Sensory Data in Working Memory," Noelle Nelson (2012)
  • "Essays on the Economics of Vertical Ties," Madhu Viswanathan (2012)
  • "Essays on Sales Force Compensation and Matching Models in Marketing," Sunil Kishore (2011)
  • "Mirror Mirror on the Wall: Do Brands Really Change How We See Ourselves?," Ji Kyung Park (2011)
  • "Marketing Management in a World with Groups of Heterogeneous Individuals," Neil Bendle (2010)
  • "Word of Mouth Communication as Helping Behavior: A Cost-Benefit Analysis," Andrew Kaikati (2010)
  • "Essays on Applications of Multi-Tasking in Marketing Channels," Ranjan Banerjee (2010)

Student Publications and Presentations

  • "Sense of Control under Uncertainty Depends on People's Childhood Environment: A Lifte History Theory Approach," 2014 Journal of Personality and Social Psychology, 107 (4), 612 - 637, Chiraag Mittal with V. Griskevicius
  • "Financial Planning in the Face of Uncertainty: A Life History Theory Approach," 2014 Behavioral Decision Research in Management Conference and 2014 Summer Institute on Bounded Rationality - Max Planck Institute for Human Development, Chiraag Mittal with V. Griskevicius
  • "Effects of Resource Uncertainty on Perceptions of Control and Impulsivity," 2014 Association for Consumer Research, Chiraag Mittal with V. Griskevicius
  • "The Planning Paradox: Increased Economic Uncertainty Decreases Retirement Planning," 2014 Association for Consumer Research, Chiraag Mittal with V. Griskevicius
  • "Resource Uncertainty Affects People's Sense of Control and Financial Planning," 2015 Society for Consumer Psychology, Chiraag Mittal with V. Griskevicius
  • "Is It Really "Dumb" to be Dumber? Competitive Analysis of Hierarchically Strategic Firms," 2015 Haring Symposium and 2014 INFORMS Annual Meeting, Zuhui Xiao with T. Cui
  • "For Better or for Worse: Maximizing, Impression Motivation, and Objective Outcomes," 2015 Society for Consumer Psychology Conference, Nicholas Olson with R. Ahluwalia
  • "Globalization, Culture, and Consumer Behavior," (forthcoming) International Handbook of Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Self-Expansion in Consumer-Brand Relationships," 2015 Society for Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Brand Sacredness and Its Downstream Consequences," 2015 Society for Consumer Psychology, Maria Rodas Waters with C. Torelli
  • "Global Versus Local: Understanding Cultural Differences on Facebook Business Pages," 2015 Winter American Marketing Association, Maria Rodas Waters with C. Torelli and Y. Ren
  • "Brand Sacredness and Its Cultural Underpinnings," 2014 Association for Consumer Research, Maria Rodas Waters with C. Torelli
  • "A Typology of Brand Power," 2015 Winter American Marketing Association Conference, Jennifer Stoner with C. Torelli
  • "You're Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products," 2014 Association of Consumer Research, Jennifer Stoner with Y. Wang and D.R. John
  • “Planning in an Uncertain World,” 2014 Boulder Summer Conference on Consumer Financial Decision Making, Chiraag Mittal with V. Griskevicius
  • “Behaviors under Uncertainty: The Critical Role of Sense of Control,” Society for Consumer Psychology, 2014 and the Society of Personality and Social Psychology, 2014, Chiraag Mittal with V. Griskevicius
  • "Maximizing Outcomes when Choices Reflect the Self,” 2013 Association for Consumer Research Conference, Nicholas Olson with Kathleen Vohs
  • “When More Information is Bad Information: Maximizer Involvement and Decision Outcomes,” Society for Consumer Psychology, Nicholas Olson with R. Ahluwalia
  • “The Asymmetric Effect of Portfolio and Image-Based Abstractness for Building and Protecting Brand Equity,” 2014 Haring Symposium, 2015 Winter American Marketing Association Conference, and 2014 Association of Consumer Research, Jennifer Stoner with C. Torelli & A. B. Monga
  • “Cultural Determinants of Status: Implications for Workplace Evaluations and Behaviors,” Organizational Behavior and Human Decision Processes, January 2014. Jennifer Stoner with C. Torelli, L. Leslie & R. Puente
  • “Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,” 2015 Review of Marketing Research, Jennifer Stoner with C. Torelli
  • “Consumer Psychology,” (forthcoming, 2014), Encyclopedia of Theory in Psychology. Jennifer Stoner with B. Loken