Campuses:

Marketing Dissertations and Papers

Recent Dissertation Titles

  • "Attention Everyone...This is Important: Attention Mindsets and the Prioritization of Changeable Stimuli," Ryan Rahinel (2014)
  • "Nostalgia, Wealth, and Health," Jannine Lasaleta (2013)
  • "The Effect of Construal Level on Consumers' Anticipations Involving Ethical Behavior," Nelson Amaral (2013)
  • "Two Essays on the Effect of Social Norms on Marketing Actions," Paola Mallucci (2013)
  • "Does Modality in which a Message is Communicated Matter? How Consumers Represent & Integrate Alternative Types of Sensory Data in Working Memory," Noelle Nelson (2012)
  • "Essays on the Economics of Vertical Ties," Madhu Viswanathan (2012)
  • "Essays on Sales Force Compensation and Matching Models in Marketing," Sunil Kishore (2011)
  • "Mirror Mirror on the Wall: Do Brands Really Change How We See Ourselves?," Ji Kyung Park (2011)
  • "Marketing Management in a World with Groups of Heterogeneous Individuals," Neil Bendle (2010)
  • "Word of Mouth Communication as Helping Behavior: A Cost-Benefit Analysis," Andrew Kaikati (2010)
  • "Essays on Applications of Multi-Tasking in Marketing Channels," Ranjan Banerjee (2010)

Student Publications and Presentations

  • “Don’t Eat Me!: Loneliness, Anthropomorphism, and Consumption,” Society for Consumer Psychology, Marsh 2014, Michael Covey
  • “Memory Imperfections and Messaging Strategy,” Marketing Sciences Conference 2013, Xiaolin Li with R. Rao and O. Narasimhan
  • “Paying for Intermediate Output: A Field Intervention,” Marketing Sciences Conference 2013, Xiaolin Li with R. Banerjee, O. Narasimhan and G. John
  • “Planning in an Uncertain World,” 2014 Boulder Summer Conference on Consumer Financial Decision Making, Chiraag Mittal with V. Griskevicius
  • “Behaviors under Uncertainty: The Critical Role of Sense of Control,” Society for Consumer Psychology, 2014 and the Society of Personality and Social Psychology, 2014, Chiraag Mittal with V. Griskevicius.
  • “Psychological Drivers of Fast and Slow Life History Strategies: The Critical Role of Sense of Control,” Human Behavior and Evolution Society, 2013, Chiraag Mittal with V. Griskevicius.
  • "Maximizing Outcomes when Choices Reflect the Self,” 2013 Association for Consumer Research Conference, Nick Olson with Kathleen Vohs.
  • “When More Information is Bad Information: Maximizer Involvement and Decision Outcomes,” Society for Consumer Psychology, Nick Olson with R. Ahluwalia.
  • “The Asymmetric Effect of Portfolio and Image-Based Abstractness for Building and Protecting Brand Equity,” Haring Symposium 2014, Jennifer Stoner with C. Torelli & A. B. Monga.
  • “Cultural Determinants of Status: Implications for Workplace Evaluations and Behaviors,” Organizational Behavior and Human Decision Processes, January 2014. Jennifer Stoner with C. Torelli, L. Leslie & R. Puente
  • “Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets,” (forthcoming), Review of Marketing Research, Jennifer Stoner with C. Torelli
  • “Consumer Psychology,” (forthcoming, 2014), Encyclopedia of Theory in Psychology. Jennifer Stoner with B. Loken
  • “Rituals Enhance Consumption,” Society for Consumer Psychology Conference 2014 and at the Society of Personality and Social Psychology Conference, Yajin Wang with K. Vohs, F. Gino and M. Norton.
  • “Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women,” Association for Consumer Research Conference 2013, Yajin Wang with V. Griskevicius.
  • “Conspicuous Consumption, Relationships, and Rivals: Women’s Luxury Products as Signals to Other Women,” 2014, Journal of Consumer Research. Yajin Wang with V. Griskevicius
  • “Faking it with Luxury Counterfeit Products: How Social Feedback Can Make Us More or Less Dishonest,” Association for Consumer Research 2013, Yajin Wang with D.R. John.
  • "Fendi Handbags Fend Off Romantic Rivals: Women’s Conspicuous Consumption as a Signaling System,” Human Behavior & Evolution Society 2013, Yajin Wang with V. Griskevicius.
  • “Rituals Enhance Consumption,” Psychological Science, 2013, Yajin Wang with K.D. Vohs, F. Gino and M.I. Norton.
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