Brand Management Case Competition, November 3 - 5, 2016
Now in its 16th year, this competition brings together top brand management students, professionals and academics from across the country for a three-day competition highlighting the challenges facing brand managers in today's competitive marketplace.
About Elite 8
The Challenge involves eight student teams, who are presented with a strategic brand management challenge currently faced by a partner company. The teams are given 30 hours to prepare a structured case analysis and accompanying recommendations. They present these findings to a panel of expert judges, allowing partner companies the opportunity to critically assess students' brand management, teamwork and problem-solving skills. Following the conclusion of all presentations, the participants and partners attend a social-hour and awards banquet.