Tuesday, April 28, 2015 - 7:30am
Brand Matters, offered jointly with Yamamoto, Carlson School of Management, and Twin Cities Business Magazine presents Chris Policinski, CEO, Land O' Lakes, Inc. Chris Policinski shares the leading agriculture cooperative's brand story, and details about how the brand is building and strengthening its reputation while helping feed the world.
Brand Matters begins with breakfast at 7:30 a.m. followed by the program, which runs from 8:00 to 9:30 a.m.
Please note: No refunds available, only credit for future events.
Parking provided at the University's 19th and 21st Ave ramps. Receive a parking voucher at event registration for these lots only. Non-university parking cannot be honored.
Wednesday, April 29, 2015 - 12:00pm
Let us treat you to lunch! It's a great way to learn more about the Carlson MBA Programs in an informal group setting and at a location convenient for you. Great for people who are looking to understand what it's like to be a student at the Carlson School.
1901 Highway 36 Service Road, Roseville
Registration for lunch events will only be accepted for prospective students who have not yet attended a Lunch with Carlson. Registration is required at least one day prior to the lunch.
Wednesday, April 29, 2015 - 5:30pm
Milwaukee Gopher Alumni Networking Social
The University of Minnesota and Michael Best & Friedrich LLP invite you to join U of M Law School and Carlson School of Management alumni for an evening of socializing and networking.
Wednesday, April 29, 2015
5:30 p.m. - 7:30 p.m.
Beer, wine and light hors d'oeuvres will be served
Michael Best & Friedrich LLP
100 E. Wisconsin Ave. Suite 3300
Please RSVP by Friday, April 17, 2015.
Public parking is available in the building, with an entrance on Water Street. Additional public parking is available in the Water Street parking ramp across from the venue.
For questions, please contact Jackie Chandonnet at email@example.com or (612) 626-1500.
Friday, May 1, 2015 - 3:00pm
Thanks to explosive growth in smartphone usage, "Mobile is the Future" is a refrain heard often and loudly across all kinds of businesses. Advertising is certain to play a role in the future of mobile, but what actually works when it comes to mobile advertising. Do marketers really know? Join us as we welcome Dr. Anindya Ghose, NYU Stern School of Business. An expert in the field, Ghose's research on mobile advertising reveals causal evidence to show which techniques work and why. The cause-and-effect relationships Ghose has identified are sometimes surprising. For example, geographic location, contextual information, and environmental factors can play significant roles. Ghose's studies show that these factors can be what really drive consumer purchase behaviors.
In this presentation, Ghose will provide a brief overview of the state of mobile advertising, and then share results from three field experiments he conducted in Europe and China. The experiments measured the effectiveness of mobile marketing and promotions and answered questions such as:
How effective are mobile coupons? And how do geographical distance to a retail location, the display rank, and the discount offer change consumers' response to mobile coupons?
Do crowds drive people to buy more? As commuter trains becomemore crowded, people engage more with their mobile devices as a way to cope with the loss of personal space. Does this fact of urban life increase or decrease mobile purchases and response to mobile coupons?
What's next in mobile advertising? Ghose will share a new mobile advertising strategy using consumers' offline moving trajectories. Tested in one of the largest shopping malls in the world, this study found that trajectory-based advertising can lead to the highest redemption probability, fastest redemption behavior, and highest satisfaction rate for customers.
Come to the Carlson School for this rare opportunity to hear from one of the world's leading experts in mobile advertising research. Marketers, data analysts, and businesses hoping to leverage mobile channels are encouraged to attend. Question and answer time with Dr. Ghose to follow the presentation.
Tuesday, May 5, 2015 - 7:30am
Minnesota is well known for its philanthropic culture. Combining this innate characteristic with an educated, talented workforce and high concentration of Fortune 500 Companies, the region is poised to become a social enterprise hub. To support and encourage growth in this space, MN Cup is hosting a social entrepreneurship event series supported by the Carlson Family Foundation and Bush Foundation. The purpose is to Inspire and educate early stage Minnesota entrepreneurs through high caliber speakers, panelists and resources.
On May 5, we're discussing the business case for social responsibility. We'll begin by analyzing how social enterprises approach challenges in society including the use of new business models and funding mechanisms. The event will conclude with an incredible list of speakers and companies discussing their efforts to partner with social enterprises to tackle global issues.
May 5, 2015 - Part 2: The Business Case for Social Responsibility
- Opening Keynote - Pam Moret, CEO of Brightpeak Financial
- Creating an Impact through Business: How Social Enterprise Think Differently about Big Problems
Jacquie Berglund, Founder and CEO, FINNEGANS
Scott Burns, Co-Founder and CEO, GovDelivery
David Reiling, CEO, Sunrise Bank
- Strategic Partners: Why Companies are Engaging with Social Enterprises and becoming more Socially Responsible