
 
- Client contacts Diana Booth with new project request.
- Diana gathers information and assesses project level.
- Diana notifies and assigns appropriate IMC project team.
- Kick-off meeting is scheduled.
- Key messages and project timetable are discussed and agreed upon.
- Project brief is developed.
- Client reviews and approves project brief.
- IMC develops mock-ups/drafts for presentation to client.
- Client reviews and approves mock-ups/drafts.
- Following final proof process, IMC completes project.
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