Linda Vytlacil, Vice President of Decision Sciences at Carlson Marketing, leads a team of decision sciences professionals in integrating a consistent and compelling point of view for Carlson Marketing’s offerings worldwide. Her organization brings together the analytic functional areas across the company and throughout the world, developing and delivering quantitative strategies involving customer valuation, marketing research, segmentation, predictive modeling, econometric forecasting, and risk analysis and optimization with an emphasis on marketing accountability and ROI.

 

Before her position at Carlson Marketing, Vytlacil worked in marketing an operations analysis, developing a CRM contact strategy for a multi-channel membership services portfolio, introducing optimization solutions for campaign management, adding intelligence to inbound call center routing operations, and managing analytics and marketing databases. She has also served as an economist with Ameritech/SBC.

 

Vytlacil holds an MS from Marquette University and is a certified CRM professional.

At Carlson on Metrics, Vytlacil will present "Stronger Relationships, Better Results: Metrics of Loyalty and Engagement" in the Effective Measures: Determining the True Impact of Marketing Metrics track.

 

Carlson Marketing is an Institute for Research in Marketing Advisory Board company. To learn more about the Institute’s Advisory Board and its members, please click here.