 Rob Britton, Ph.D., is the Adviser to the Chairman at American Airlines, principally offering advice on communications with employees, customers, and other American Airlines stakeholders. With nearly four decades in the travel and tourism industry, Britton retired from his role as Managing Director of Brand Development and Advertising at American in 2006, a position in which he was responsible for the company’s brand stewardship, worldwide media advertising, direct marketing, promotion, and customer research.
A prolific author for major newspapers, magazines, travel-trade publications, and academic journals, Britton lectures frequently at international business schools and is a member of the board of advisors of the marketing departments at the McCombs School of Business, University of Texas at Austin, and the Business School at Umea University, Sweden. Britton is also a team leader for the Dallas Ramp Project (a group dedicated to helping the disabled) and a board member at the American Airlines Federal Credit Union.
Britton holds a Ph.D. in economic geography from the University of Minnesota and did his post-doctoral work at the Wharton School at the University of Pennsylvania.
|
