2008 Marketing Department A Journal Publications

Marketing Department Publications: 2008

“Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinational versus Local Firms,” Aradhna Krishna and Rohini Ahluwalia, Journal of Consumer Research (December 2008).
"Satiated with Belongingness? Effects of Acceptance, Rejection, and Task Framing on Self-Regulatory Performance," C. Nathan DeWall, Roy F. Baumeister, and Kathleen D. Vohs, Journal of Personality and Social Psychology (December 2008).
"A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," N.J. Goldstein, R.B. Cialdini, and V. Griskevicius, Journal of Consumer Research (October 2008).
"A Price Discrimination Model of Trade Promotions," Tony Haitao Cui, Jagmohan S. Raju, and Z. John Zhang, Marketing Science (Sept/Oct 2008).
"The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others Do," Raghunath S. Rao, Rajesh K. Chandy, and Jaideep C. Prabhu, Journal of Marketing (July 2008).
"Normative Social Influence is Underdetected," J.M. Nolan, P.W. Schultz, R. B. Cialdini, N.J. Goldstein, and V. Griskevicius, Personality and Social Psychology Bulletin (July 2008).
"How Far Can a Brand Stretch? Understanding the Role of Self-Construal," Rohini Ahluwalia, Journal of Marketing Research (June 2008).
"Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions," Nitin Mehta, Xinlei (Jack) Chen, and Om Narasimhan, Marketing Science (May-June 2008).
"Assessing the Consequences of a Channel Switch," Xinlei Chen, George John, and Om Narasimhan, Marketing Science (May-June 2008).
"Making Choices Impairs Subsequent Self-Control: A Limited-Resource Account of Decision Making, Self-Regulation, and Active Initiative," Kathleen D. Vohs, Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson, and Dianne M. Tice, Journal of Personality and Social Psychology (May 2008).
"Competitive Response to Radical Product Innovations," Khaled Aboulnasr, Om Narasimhan, Ed Blair, and Rajesh K. Chandy, Journal of Marketing (May 2008).
"Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set," Joan Meyers-Levy and Kyeongheui Kim, Journal of Consumer Research (April 2008).
"Reducing Satiation: The Role of Categorization Level," Joseph P. Redden, Journal of Consumer Research (February 2008).
"When Little Things Mean a Lot: On the Inefficiency of Item Pricing Laws," Mark E. Bergen, Daniel Levy, Sourav Ray, Paul H. Rubin, and Benjamin Zeliger, Journal of Law and Economics (2008).