Andrew Kaikati,Ph.D. Student

Andrew Kaikati - sc

Andrew M. Kaikati, a second year Ph.D. student in marketing at the Carlson School of Management, focuses his research on consumer behavior. He is particularly interested in understanding how consumers respond to interpersonal and marketer-induced persuasive communications, as well as their motivations for engaging in word of mouth. Kaikati's research on stealth marketing appeared as the lead article in the California Management Review and was subsequently translated into Dutch, Spanish, and Portuguese for further publication. In addition to receiving an Honors BS in Marketing from Saint Louis University and an MBA from Washington University in St. Louis, Kaikati has several years of experience in management consulting and brand management.


Current Research


Research Interests

  • Persuasion
  • Word of mouth
  • Advertising
  • Branding


Publications


Journal Publications

  • "Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati, Journal of Personality and Social Psychology (forthcoming).

  • "Stealth Marketing:  How to Reach Consumers Surreptitiously," Andrew Kaikati and Jack Kaikati, California Management Review (Summer 2004).  Vol. 46, No. 4, p. 6-22.  Lead article.  Translations:
    • "Sluipmarketing:  de Heimelijke Benadering van de Consument," Holland Management Review (Nov.-Dec. 2004).  Vol. 98, p. 48-58.
    • "La Corriente Del Marketing Encubierto," Gestion (Nov.-Dec. 2004).  Vol. 9, No. 6, p. 66-72.
    • "A Nova e Muito Polemica Propeganda Sublimizar," HSM Management (Jan.-Feb. 2005).  Vol. 48, p. 44-51.

  • "Identity Crisis:  The Dos and Don'ts of Brand Rechristening," Jack Kaikati and Andrew Kaikati, Marketing Management (Jan.-Feb. 2004).  Vol. 13, No. 1, p. 45-49.

  • "A Rose by Any Other Name:  Rebranding Campaigns that Work," Jack Kaikati and Andrew Kaikati, Journal of Business Strategy (2003).  Vol. 24, No. 6, p. 17-23.


Curriculum Vitae


Andrew Kaikati CV


Contact Information


Andrew Kaikati, Ph.D. Student

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438

(612) 626-1812, fax (612) 624-8804

kaika001@umn.edu