To learn more about the Carlson School of Management's Ph.D. program in marketing, please click here.
Carlson School Marketing Ph.D. candidate William Hedgcock, along with Professor Akshay R. Rao and Carlson School alum Haipeng (Allan) Chen, has had his newest paper, "Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," accepted for publication in the Journal of Marketing Research.
Preliminary results from three new experiments by doctoral student Christine M. Bennett, Professor Barbara Loken, and Carlson PhD alum Hakkyun Kim suggest that, contrary to popular belief, under certain contitions corporate sponsorship may negatively affect a nonprofit's efforts to garner financial support from the public.
In a paper recently accepted to the Personality and Social Psychology Bulletin, Ph.D. student Jannine Lasaleta and her co-authors explore cultural differences in self-awareness.
The Marketing Department at the Carlson School is fortunate to have an excellent group of Ph.D. students, all of whom are promising upcoming scholars in the marketing field. To learn more about our students and their research, please click on their names below.
Christine M. Bennett, a PhD candidate in her final year of study and a current job market candidate, is an AMA Valuing Diversity scholar specializing in information processing, social comparison, and hedonic consumption.
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William Hedgcock, a PhD candidate in his final year of study and a current job market candidate, is a U of M Doctoral Dissertation Fellow and received an NSF doctoral dissertation grant for his fMRI research on consumer behavior.
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Hakkyun Kim, a 2007 graduate of the marketing program at the Carlson School of Management, has recently been hired to join the faculty of Concordia University in Montreal, Quebec.
Raghunath Rao, a 2007 graduate of the marketing program at the Carlson School of Management, has been hired to join the faculty of the University of Texas at Austin.
Ph.D. candidate Bill Hedgcock is honored to have received a 2007-08 U of M Doctoral Dissertation Fellowship for his dissertation research titled, "Essays on the Neural Basis of Consumer Choice." Hedgcock is the only Carlson School Ph.D. student to have earned this singular honor this year. Additionally, the National Science Foundation has awarded Hedgcock a prestigious grant toward his dissertation's fMRI research.
Doctoral candidate Christine M. Bennett recently received the American Marketing Association's Valuing Diversity scholarship for the 2006-2007 academic year. This competitive scholarship involves a monetary prize which will help Bennett with her dissertation research (chaired by Professor Barbara Loken), "A Theoretical Approach to Understanding the Impact of Accented Speech on Marketers' Efforts to Inform, Persuade, and Assist Consumers."
