Newsletter:Marketing Matters

Periodically, the Institute for Research in Marketing distributes our newsletter, Marketing Matters,  to business leaders, academics, and alumni to keep them informed of current projects, cutting-edge research, and upcoming events.  Please click below to read the latest issue.


Summer2009

Summer 2009 highlights include:

  • "Money and Your Mind," a look at Associate Professor Kathleen Vohs's latest research on the physical and psychological effects of money.
  • "Ask the Expert: No Smoking, Please!" in which we ask Professor Barbara Loken how marketing, so long an enticement to tobacco use, can be used to effectively curb smoking.
  • An invitation to the Institute's latest speaker series event, "Even Buffett Isn't Perfect," with Vahan Janjigian, chief investment strategist at Forbes.

Winter2009

Winter 2009 highlights include:

  • "Ask the Expert" with Bob Ruekert on branding in a recession.
  • A look at Vladas Griskevicius' new research on peer pressure, conservation messages, and advertising in emotionally charged contexts.
  • Rohini Ahluwalia discusses her work on brand personality.
  • GfK's Pat Hughes on the pulse of the new consumer.

Summer2008

Summer 2008 highlights include:

  • "Measuring the Meaning of Iconic Brands," an introduction to Assistant Professor Carlos Torelli's Brand Iconicity Scale.
  • New faculty hires, faculty honors, and publications.
  • The first in a new series, "Ask the Expert," with Assistant Professor Jane E.J. Ebert.
  • A recap of our 2008 conference, Carlson on Metrics.
  • A look at the American Marketing Association's new Knowledge Coalition.

Fall2007

Fall 2007 highlights include:

  • Letter from the Director, Akshay R. Rao
  • Faculty research highlights
  • Recaps of recent Institute events and information about May 2008's Institute for Research in Marketing conference, "Carlson on Metrics."
  • New Advisory Board member bios

Spring2007

Spring 2007 highlights include:

  • Letter from the Director, Akshay R. Rao
  • New faculty publications
  • Institute Associate Director Rebecca Monro's impressions of her Global Enrichment Elective trip to India
  • Recaps of recent Institute events and information about June's Institute/MSI co-hosted conference, "Creating and Cultivating Brand Connections."

Fall2006

Fall 2006 highlights include:

  • Letter from the Director, Akshay R. Rao
  • A full recap of the Carlson on Branding Conference, May 19-20, 2006.
  • New faculty publications
  • 2007 conference information

Out Now:Forecasting Emotion

New research by Assistant Professor Jane Ebert and co-authors Daniel Gilbert and Timothy Wilson uses studies on forecasting and backcasting to show how consumers' method of predicting their future emotions can lead to very different purchase outcomes. Their article is in the October 2009 issue of the Journal of Consumer Research.


PRESS RELEASE
JANE EBERT
FORECASTING AND BACKCASTING PAPER

Go Alongor Go it Alone?

Assistant Professor Vladas Griskevicius's recent Journal of Marketing Research article examines the influence of consumer emotions on the effectiveness of common persuasion tactics rooted in conformity or uniqueness.


PRESS RELEASE
VLADAS GRISKEVICIUS
FEAR AND LOVING IN LAS VEGAS PAPER

Brand Concept Maps

Brand concept maps, developed by Deborah Roedder John and Barbara Loken, capture and analyze complex networks of strong, favorable, and unique brand associations in consumer memory, and they are making it easier for marketers to track - and ultimately influence - brand associations in the marketplace.


MORE INFORMATION
DEBORAH ROEDDER JOHN
BARBARA LOKEN