Kathleen D. Vohs, Associate Professor of Marketing

Kathleen Vohs - sc

Kathleen D. Vohs, Associate Professor of Marketing and McKnight Land-Grant Professor, has an extensive background in psychology, and she applies her understanding of psychological science to business issues in order to advance new areas of marketing research.  Vohs's research specialties include self-regulation (particularly in terms of predicting impulsive spending, overeating among dieters, and making a bad impression); self-processes (such as self-esteem); the effects of making choices on self-regulatory ability; the effects of the mere presence of money (and the psychology of money); and heterosexual sexual relations as predicted by economic principles.  She has authored more than 70 scholarly publications and served as the editor of three books, and she has written extensively on self-regulation, intrapersonal and interpersonal processes, the objective consequences of self-esteem, bulimic symptoms, and consequences of self-control failure on impulsive behavior.  From 2003-2005, Vohs served as the Canada Research Chair in Marketing Science and Consumer Psychology at the University of British Columbia, and she was recently named a 2007 McKnight Land-Grant Professor at the University of Minnesota.


Areas of Expertise

  • Self-regulation
  • Problems with spending
  • Dieting and disordered eating
  • Heterosexual sexual relations as predicted by economic principles
  • Self-processes such as self-esteem


Research


Full List of Publications



Selected Recent Publications


Curriculum Vitae


Kathleen D. Vohs CV

Full List of Publications


News & Activities

Selected Media

Recent Presentations

  • August 7, 2008 presented "Self-Regulation and the Limited Resource Model: An Overview" at the Department of Psychology, University of Bergen, Norway.

  • July 22, 2008 presented "Self-Regulatory Resource Depletion Makes People Feel Things More: A Possible Mechanism for Self-Regulatory Resource Depletion" (with N.L. Mead and B.J. Schmeichel) at the International Congress for Psychology in Berlin, Germany.

  • June 2008, presented "Making Choices Depletes the Self," "Mere Reminders of Money Change Personal and Interpersonal Behavior," and "Sexual Economics and Heterosexual Sexual Behavior" at the Unviersity of Basel, Switzerland.

  • June 24, 2008 presentation of "Mere Reminders of Money Change Personal and Interpersonal Behavior" at the University of Heidelberg, Germany, department of psychology.

  • May 1, 2008 presentation of "Making Choices Depletes the Self" at the University of Koln, Germany.

  • April 24, 2008 presentation of keynote talk "Sexual Economics: Heterosexual Men and Women in a Sexual Marketplace" at the Kurt Lewin Institute Workshop at Radboud University, the Netherlands.

  • April 16, 2008 presentation of "Psychology, Marketing, Academia, and the Rest of Life," at Tilburg University, the Netherlands.

  • April 12, 2008 presentation of "A Limited-Resource Model of Self-Control: Implications for Time Perception, Rational Thought, and Making Choices," to the Templeton Foundation Meeting on Conscious Process and Free Action on Amelia Island, FL.

  • February 29, 2008 presentation of "Making Choices Depletes the Self and Harms Self-Regulation" at a Melbourne Business School Deparmtental Colloquium.  While in Australia, Dr. Vohs also persented "Sexual Economics" to the Melbourne Social Psychology Group and "Social Influence as a Self-Regulatory Resource Depletion" (with Bob Fennis and Loes Janssen) at the 8th Annual Sydney Symposium in Social Psychology.

  • January 21, 2008 presentations of "Self-Regulation and Selfishness" and "A Resource Depletion Account of Social Influence Techniques" (with Bob Fennis and Loes Janssen) at the Kurt Lewin Institute Workshop, Radboud University, Nijmegen, the Netherlands.  The second presentation was also given in January 2008 at the Winter Conference in Social Psychology.

  • January 11, 2008 presentation of "Making Choices Depletes the Self," to the Department of Marketing at the University of California, San Diego.

Selected Professional Activities & Honors

  • Finalist for the International Society for Self and Identity's annual Early Career Contribution Award, 2008.

  • February 2008 winner of the inaugural SAGE Young Scholar Award for outstanding early career achievements in social or personality psychology.  This award recognizes research that places its five honorees at the forefront of their peers.

  • Named to the editorial boards of the Journal of Personality and Social Psychology's Personality Processes and Individual Differences and Interpersonal Relations and Group Processes sections, October 2007.

  • September 2007 grant from the National Institutes of Drug Abuse for research on "The Neuroanatomical Basis of Anti-Drug Media Messages: The Impact of Effectiveness and Risk Factors," with PIs Angus W. MacDonald and Marco Yzer.  $1.2m in funding provided for Sept. 2007-Aug. 2010.

  • Named to the Institute of Law and Rationality's Advisory Board at the University of Minnesota, Oct. 2007.

  • Named Associate Editor for the Competitive Paper Track, Association for Consumer Research Conference 2008 (May 2007).

  • Recipient of the 2007-2009 McKnight Land-Grant Professorship award at the University of Minnesota.  The grant is designed to nurture the careers of the U of M's most promising junior faculty members and includes financial support of up to $30,000 per year for two years to be used toward their research and scholarly activities.


Contact Information

Kathleen D. Vohs, Associate Professor of Marketing

Carlson School of Management

University of Minnesota

321 Nineteenth Avenue South, Suite 3-150

Minneapolis, MN  55455-0438  USA

(612) 625-8331, fax (612) 624-8804   

vohsx005@umn.edu

Instructional Profile