Institute for Research in Marketing Advisory Board

Learn more about some of the newest members of the Institute's advisory board.
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Carlson on Metrics, the Institute's third annual conference, will bring together top business and academic leaders to discuss the latest developments on marketing metrics.
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"Involvement with the institute provides Cargill with networking opportunities for business leaders, faculty, and students that are a necessity in maintaining a competitive advantage in today's marketplace. Access to graduates for positions within our company and identifying topics for further study and research are just a start."

-Jim Hield, Vice President of Marketing Services, Cargill
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"Exposure to the latest research findings in consumer marketing helps me stay on the leading edge," says Diane Harper, Vice President of Customer and Channel Insights at Kraft Foods.
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Advisory Board Jim Henney Quote
"The benefit for me is that the advisory board gives me the opportunity to see what other firms in other sectors of the economy are doing around branding... the research I've been exposed to at the Carlson School can filter into our thoughts and our designs as we move forward."

-Jim Henney, Senior VP of Enterprise Marketing - Consumer Insights, Wells Fargo

Institute for Research in Marketing Advisory Board

To ensure continued evolution and expansion of the Department of Marketing and Logistics Management, the Institute established the Advisory Board. The Advisory Board consists of senior level executives from Minnesota and national businesses with connections to the field of marketing and the Carlson School of Management.

The purpose of the Advisory Board is to:

Engage with both faculty and students and provide advice on evolving, innovating, and expanding the department’s marketing initiatives and research
Provide guidance to the Institute creating partnerships between marketing department faculty research and marketing practitioners
Serve to strengthen the Institute through leadership in several key areas including joint venture research projects, national outreach, general advocacy and ambassadorship for the Institute


	Click on each advisory board member's name for a brief bio. Sherman L. Black SVP and GM, Enterprise Compute Seagate Technology Vivian Milroy Callaway Vice President, Center for Learning and Experimentation General Mills Ed Dobbles Vice President of Marketing Research and Analytics Supervalu Diane Harper Vice President, Customer/Channel-Insights Kraft Foods James S. Henney Senior Vice President Wells Fargo Jim Hield Vice President of Marketing Services Cargill Patricia D. Hughes Managing Director, Consumer Sector GfK Custom Research North America Scott Lutz Senior Vice President - Growth Best Buy, Inc. Christopher Luxon Brand Development Vice President, Deodorants, North America Unilever Bryan Maach Vice President, Market Research & Analysis Cisco Systems, Inc. Julie Moore Vice President, Global Marketing and Communications Ecolab Jim Schroer President & CEO Carlson Marketing Marschall I. Smith Senior Vice President, Legal Affairs and General Counsel 3M Company John P. (Scott) Wallace Senior Vice President, Marketing G&K Services Kate Whittington Group Manager, Guest Insights Target Academic Representative to the Advisory Board: Robert W. Ruekert Professor, Associate Dean for Undergraduate Programs Marketing & Logistics Management