 
- Negative advertising
- Decision making
- Branding and advertising
- Persuasion
- Negative information effects in the marketplace
- Political advertising
James D. Watkins Chair in Marketing
- Pricing
- Private labels and store brands
- Gray markets
- Channels of distribution
- Marketing strategy
- Competitive strategy
- Pricing
- Trade promotions
- Distribution channels
- Behavioral economics
PhD, Harvard University
- Decision making
- Inter-temporal choice and temporal discounting
- Affect prediction
PhD, Arizona State University
- Evolutionary psychology and consumer behavior
- Evolution, motivation, and emotion
- Green marketing: pro-environmental behavior and conspicuous consumption
- Social influence: social norms and reciprocity
- Persuasion: advertising, sex, and status
Associate Professor Robert Hansen
PhD, University of Wisconsin
- Marketing research
- New product development
- Business to business marketing
PhD, University of Illinois
Ecolab-Pierson M. Grieve Chair in International Marketing
Associate dean of international programs
- Branding
- Consumer behavior
- International marketing
- Global marketing and branding
- Cultural effects in marketing
- Retailing
- Children's consumer behavior
- Branding
- Consumer behavior
- Consumer information processing
- Brand equity and brand extensions
Professor George John
PhD, Northwestern University
General Mills/Paul S. Gerot Chair in Marketing
Marketing Department Chair
- Industrial marketing
- Marketing of intellectual property
- Technology markets
- Marketing channels
- High technology markets
Professor Barbara Loken
PhD, University of Illinois
- Consumer behavior
- Branding
- Trademarks
- Surveys
- Consumer psychology
- Brand Concept Maps
PhD, Northwestern University
Holden-Werlich School-Wide Professor of Marketing
- Visual marketing
- Consumer information processing and psychology
- Gender differences
- Marketing communications and persuasion
- Gender differences in information processing
PhD, University of Southern California
- Models of learning through marketing communication
- High technology marketing
- Pharmaceutical industry innovation
- Technological innovation
- Marketing strategy
- Business to business marketing
Associate Professor Om Narasimhan
PhD, University of Southern California
- Competition
- Pharmaceuticals
- Pricing
- Channels of distribution
- Innovation and competitive advantage in high technology markets
Professor Akshay R. Rao
PhD, Virginia Tech
General Mills Chair in Marketing
Director of the Institute for Research in Marketing
- Advertising
- Branding
- Gas prices
- Pricing
- Judgment and decision making
- Cultural issues in marketing
PhD, University of Pennsylvania
- Ways to reduce the effects of satiation (boredom) in repeated experiences
- Interventions to help people recover faster from satiation
- Effects of product variety on serving sizes and consumption
- Influence of categorization level on perceptions and behavior
- Effects of a complex price format on perceived cost and product choice
- Market-driven new product development and commercialization
- Marketing strategy and planning
- Customer-inspired new product development
- Interpersonal and interorganizational relations
- Marketing strategy and priorities
PhD, University of Wisconsin
Associate dean of undergraduate programs
- Marketing strategy
- New product development
- Brand management
- Global branding
- Cross-cultural consumer behavior
- Self-regulation
- Persuasion
Associate Professor Kathleen D. Vohs
PhD, Dartmouth College
McKnight Land-Grant Professor and McKnight Presidential Fellow
- Self-regulation
- Problems with spending
- Dieting and disordered eating
- Heterosexual sexual relations as predicted by economic principles
- Self-processes such as self-esteem
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