Recent Research in Marketing

Recent Research of the Marketing Faculty

The Carlson School's marketing faculty are on the cutting edge of academic research. In 2009, 28 of their articles have been accepted for publication in leading marketing journals* - a concentration of research excellence with few parallels in academia. While these 28 articles are listed below, to aid in other searches, the bulk of our faculty's journal publications over the entirety of their careers are also listed by year, by journal, and by topic, as well as on their individual websites.

All underlined titles link to the full text of the piece, and underlined names of faculty members link to their personal research pages.

"What Makes Brands Elastic? The Influence of Brand Concepts and Styles of Thinking on Brand Extension Evaluation," Deborah Roedder John, Journal of Marketing (forthcoming May 2010).
“Examining Demand Elasticities in Hanemann’s Framework: A Theoretical and Empirical Analysis,” Nitin Mehta, Xinlei (Jack) Chen**, and Om Narasimhan, Marketing Science (forthcoming).
"The Length of Product Line in Distribution Channels,” Yunchuan Liu and Tony Haitao Cui, Marketing Science (forthcoming).
"The Effect of Need for Uniqueness on Word of Mouth," Amar Cheema and Andrew M. Kaikati**, Journal of Marketing Research (forthcoming).
"Going Green to Be Seen: Status, Reputation, and Conspicuous Conservation," Vladas Griskevicius, J. M. Tybur, and B. Van den Bergh, Journal of Personality and Social Psychology (forthcoming).
"Understanding the Role of Trade-ins in Durable Goods Markets: Theory and Evidence," Raghunath S. Rao**, Om Narasimhan, and George John, Marketing Science (forthcoming).
"Emotional Persuasion: When the Valence Versus the Resource Demands of Emotions Influence Consumers' Attitudes," Loraine Lau-Gesk and Joan Meyers-Levy, Journal of Consumer Research (forthcoming December 2009).
"Variety Amnesia: Recalling Past Variety Can Accelerate Recovery from Satiation," Jeff Galak, Joseph P. Redden, and Justin Kruger, Journal of Consumer Research (forthcoming December 2009).
"Learning from a Service Guarantee Quasi-Experiment," Xinlei (Jack) Chen**, George John, Julie M. Hays**, Arthur V. Hill, and Susan E. Guers, Journal of Marketing Research (October 2009).
"Forecasting and Backcasting: Predicting the Impact of Events on the Future," Jane E.J. Ebert, Daniel T. Gilbert, and Timothy D. Wilson, Journal of Consumer Research (October 2009).
"When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?" Mrinal Ghosh** and George John, Journal of Marketing Research (October 2009).
"The Presence of Variety Reduces Perceived Quantity," Joseph P. Redden and Stephen J. Hoch, Journal of Consumer Research (October 2009).
"Sex in Advertising: Gender Differences and the Role of Relationship Commitment," Darren W. Dahl, Jaideep Sengupta, and Kathleen D. Vohs, Journal of Consumer Research (August 2009).
"An Evolutionary Perspective on Humor: Sexual Selection or Interest Indication?" Norman P. Li, Vladas Griskevicius, Kristina M. Durante, Peter K. Jonason, Derek J. Pasisz, and Katherine Aumer, Personality and Social Psychology Bulletin (July 2009).
"Mircrobes, Mating, and Morality: Individual Differences in Three Functional Domains of Disgust," Joshua M. Tybur, Debra Lieberman, and Vladas Griskevicius, Journal of Personality and Social Psychology (July 2009).
"Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion," Vladas Griskevicius, C.R. Mortensen, J.M. Sundie, R.B. Cialdini, and D.T. Kenrick, Journal of Marketing Research (June 2009).
"Could Ralph Nader's Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice," William Hedgcock**, Akshay R. Rao, and Haipeng (Allan) Chen**, Journal of Marketing Research (June 2009).
"Aggress to Impress: Hostility as an Evolved Context-Dependent Strategy," Vladas Griskevicius, Joshua M. Tybur, Steven W. Gangestad, Elaine F. Perea, Jenessa R. Shapiro, and Douglas T. Kenrick, Journal of Personality and Social Psychology (May 2009).
"Self-Affirmation and Self-Control: Affirming Core Values Counteracts Ego Depletion," Brandon J. Schmeichel and Kathleen D. Vohs, Journal of Personality and Social Psychology (April 2009).
"It's Time to Vote: The Effect of Matching Message Orientation and Temporal Frame on Political Persuasion," Hakkyun Kim**, Akshay R. Rao, and Angela Lee, Journal of Consumer Research (April 2009).
"When Brand Personality Matters: The Moderating Role of Attachment Styles," Vanitha Swaminathan, Karen M. Stilley, and Rohini Ahluwalia, Journal of Consumer Research (April 2009).
"Acts of Benevolence: A Limited-Resource Account of Compliance with Charitable Requests," Bob M. Fennis, Loes Janssen, and Kathleen D. Vohs, Journal of Consumer Research (April 2009).
"Field Dependency and Brand Cognitive Structure," Sharon Ng** and Michael J. Houston, Journal of Marketing Research (April 2009).
"Trade-off Aversion as an Explanation for the Attraction Effect: A functional Magnetic Resonance Imaging Study," William Hedgcock** and Akshay R. Rao, Journal of Marketing Research (February 2009).
"Aristotle's Anxiety: Choosing Among Methods to Study Choice," William Hedgcock** and Akshay R. Rao, Journal of Marketing Research (February 2009).
"The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations," Rui (Juliet) Zhu** and Joan Meyers-Levy, Journal of Marketing Research (February 2009).
"Radical Innovation Across Nations: The Pre-eminence of Corporate Culture," Gerard J. Tellis, Jaideep C. Prabhu, and Rajesh K. Chandy, Journal of Marketing (January 2009).
"Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets," Carlos J. Torelli and Andrew Kaikati**, Journal of Personality and Social Psychology (January 2009).

** Current or former Carlson School doctoral student.

* These articles are culled from a selected group of journals, and do not include the sum total of the department's publication list in the past year. Those journals included in the survey are: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Journal of Personality and Social Psychology, Science, Journal of Law and Economics, Organizational Behavior and Human Decision Processes, Strategic Management Journal, Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Psych Bulletin, Psychometrika, Journal of Economic Theory, Quarterly Journal of Economics, American Economic Review, Journal of Political Economy and Econometrica.