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CSOM Marketing & Log Mgmt
3-418 CarlSMgmt
321 19th Ave S
Minneapolis, MN 55455
Phone: 612/624-4590
rhansen@umn.edu
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EducationBS, 1967, Agricultural Sciences and Business, Univ. of Wisconsin
MBA, 1970, Marketing and Quantitative Methods, Univ. of Wisconsin
PhD, 1973, Marketing, Statistics and Quantitative Methods, Univ. of Wisconsin
Bob Hansen is an award winning teacher who is highly sought by organizations to develop and deliver custom education programs. Recent clients include 3M, J and B Distributors (No Name Steaks), The Federal Reserve Bank of Minneapolis, Thermo-King, HB Fuller, Pentair, Rexam and others.
He has consulted with a number of public sector organizations including, The Minnesota Department of Transportation, The Minnesota Department of Trade and Economic Development, and the National Highway Traffic Safety Administration. A sample of his private sector consulting clients includes NCR, Martin Williams Advertising, Business Incentives, Becton Davidson, The Limited Stores, Centex Homes and Fairview Southdale Hospital.
Hansen is on the Board of Directors at Fastenal Company and is a member of the Audit Committee and Chair of the Compensation Committee and he is on the Board of Directors of Minnesota Sinfonia where he is Chair of the Marketing Committee.
He currently teaches in the Part Time MBA program and is Faculty Director and principle instructor for two programs that he developed for the Executive Development Center, Fundamentals of Marketing and Business to Business Marketing Strategy.
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Expertise
Marketing Research
New product development
Business to Business Marketing
Research Statement
His current research interest involves identifying ways that practicing managers can increase the likelihood that they can collect action-oriented marketing research results.
Major Publications
- "The Right Message: Creating a Real Dialog with Customers Means More than Just Collecting Information", Marketing Management 13 (July/August 2004) 42-46.
- "A Guide to Doing Business in Minnesota," with T. Kylstad, The Norwegian American Chamber of Commerce, 1984
- "Increasing Response to Industrial Surveys," with C. Tinney and W. Rudelius, Industrial Marketing Management, 1983
- "Heuristic Crosstabulation: A Managerially Oriented Method for Analyzing Consumer Attitude Information," AMA Education Conference Proceedings, 1981
- "A Self-Perception Interpretation of the Effects of Monetary and Non-Monetary Incentives on Mall Survey Respondent Behavior," Journal of Marketing Research, 1980
Teaching Philosophy
My teaching philosophy is grounded in the belief that people learn in many different ways. In the classroom, students learn from each other as well as from the instructor and there are always multiple solutions or approaches to solving business problems.
Courses
- Fall, 2009
- MBA 6210 Marketing Management Sec. 090
- MBA 6210 Marketing Management Sec. 091
- MBA 6210 Marketing Management Sec. 092
- Spring, 2010
- MBA 6210 Marketing Management Sec. 090
- MBA 6210 Marketing Management Sec. 091
